Kombucha is a tea-based drink that’s known for its probiotic power. But the way it’s made, its ingredients, and its relatively new presence in the US has a lot of people asking questions – which leads to an endless stream of myths across social media and the internet at large. We’re here to break the fake news about kombucha and help you differentiate between myth and fact. We will delve into five common questions about kombucha and help you understand why Koe is different than the rest!
Myth #1: Kombucha tastes and smells like vinegar/beer/gym socks/something else terrible
Fact: Many kombuchas do have a super funky smell and taste, but not Koe!
Have you tried kombucha – maybe sipped or smelled and friend’s and thought – NEVER AGAIN! So did we. The Koe team loved the idea of the benefits of kombucha, but hated the pungent taste and weird textures and floaty things in it. So we set out to develop a kombucha that actually tasted good and was good for you, too. We started with real fruit, tea, and organic ingredients and have always made flavor and the power of probiotics our #1 priority! Check out our ratings on Amazon for hundreds of reviews from real customers who love the flavor and benefits of Koe.
Myth #2: Kombucha can help with bloating, gut health and immunity.
Fact: Yes! Kombucha can support better digestion and in some cases, immunity, and more!
One of kombucha’s most well-known benefits is that it can support gut health due to its high probiotic content. This is true! The probiotics in kombucha can help improve digestion with regular consumption, and it’s traditional low-sugar content and hydrating properties can also help aid in digestion. In addition, Koe contains over 200% of the RDA of vitamin-C, which can support immunity, especially when paired with the power of probiotics. Kombucha and a healthy gut can also aid in weight loss and can help control bloating, brain fog and breakouts.
Myth #3: Kombucha contains alcohol
Fact: Some kombuchas contain alcohol, but not all of them.
Alcohol is a natural byproduct of the fermentation process, resulting in trace amounts of alcohol being present in most kombucha. But based on FDA standards, beverages that contain less than 0.5% alcohol are considered non-alcoholic. As you may have seen in the media, some non-pasteurized kombucha continues to ferment after its bottled or canned, resulting in higher and uncontrolled amounts of alcohol. You may have also seen “hard kombucha,” which is intentionally fermented to be alcoholic. But Koe’s proprietary recipe does not continue to ferment after it’s canned, so it is always considered non-alcoholic.
Myth #4: You can make kombucha without using sugar.
Fact: All real kombucha requires a little bit of sugar for fermentation.
Another praised benefit of kombucha is that it is a wonderful alternative to sugary juices and sodas. This is true, but not all kombucha is created equal. Sugar is always a necessary ingredient during the fermentation of kombucha, but only a small amount is left after the process is complete. Each 12 oz can of Koe contains just 5-6g of sugar, about 80% less than the same serving size of soda or juice. We believe in balance to get the right recipe, benefits and flavors, but never use artificial sweeteners, colorings, or flavors.
Myth #5: Kombucha is really expensive and comes in heavy glass bottles Fact: Some kombucha is expensive and only in glass bottles, but not Koe!
Many kombuchas are extremely expensive – we’ve seen them retail for over $12 a serving! But each can of Koe is about $2.49 and we’re doing everything we can to keep prices low during inflation. We believe more people deserve to feel the benefits of organic food and the power of probiotics and vitamin-C, so we’re bringing Koe to more convenience stores and everyday grocery stores, too. Part of what keeps our prices low is using aluminum cans, which weigh less and reduce our shipping costs. This aluminum can also protects our kombucha and makes it easy to drink Koe on-the-go or to store a few in your refrigerator.
Now that you have the answers to five common myths about kombucha, we the drink – and what it can do for you – makes a little more sense. Still have questions? We’ve got answers. Send a us a message through our contact form or a DM on Instagram and we’ll get back to you asap.
-The Koe Team